Shoptalk 2024: Retail and Customer Experience

Report from Shoptalk 2024: how retail is changing between physical and digital.

Shoptalk is the reference event for retail. This year the focus was on customer experience.

The New Retail

Phygital

The boundary between physical and digital is increasingly blurred.

Personalization at Scale

AI enables personalized experiences for millions of customers.

Sustainability

No longer marketing, but a requirement.

Emerging Trends

Retail Media: Retailers as media companies
Live Commerce: Video shopping growing
Social Commerce: TikTok Shop dominates

Interesting Case Studies

Walmart

AI for inventory management.

Nike

Membership as a strategy.

Sephora

Successful omnichannel.

What It Means for Italy

Italian retail must:

Invest in technology
Create unique experiences
Think omnichannel

ShoptalkRetailCustomer ExperienceOmnichannel

Author

Francesco Luigi Ziccheddu

CEO & Co-Founder

CEO & Co-Founder of BusinessLabs. I have attended major international trade shows since 2015 and share here experiences and insights for online sellers.