BusinessLabs
    IT/EN
    AMAZON CONSULTING · AMAZON FBA · AMAZON ADS

    Selling on Amazon works when listings, advertising, logistics and Account Health work together. BusinessLabs is the Amazon agency that takes over your Seller account, from opening it to growing it across the European marketplaces, with a single point of contact, a measurable method and public prices. We work with a limited number of Italian brands and companies that want to start selling on Amazon, grow profitably or fix an account in trouble.

    Book a free consultationSee the prices
    Monitored account
    0,0%
    Average ACOS · 30 days
    0%
    Organic sales
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    Who it is for

    Who our Amazon consulting is for

    Launch programme

    You want to start selling on Amazon

    Seller Central account opening, choice between FBA and FBM, Brand Registry, first listings, launch campaigns and a plan for the first 90 days.

    Growth plan

    You already sell and want to grow

    Catalogue and campaign audit, Amazon SEO, profitable PPC, inventory management, expansion to Germany, France, Spain and the United Kingdom.

    One-off intervention

    Your account is suspended or in trouble

    Analysis of performance notifications, Plan of Action, Account Health recovery and prevention of relapses.

    What we do

    What an Amazon agency does for you

    01

    Setup and compliance

    • Account opening and configuration
    • Brand Registry and trademark protection
    • Continuous Account Health monitoring, handling of complaints and notifications
    • Coordination with your accountant for VAT, OSS and foreign tax registrations
    02

    Listings and organic visibility

    • Keyword research and Amazon SEO
    • Optimised titles, bullets and descriptions
    • A+ content and Brand Story
    • Storefront
    • Images and videos compliant with the guidelines
    03

    Amazon Advertising (PPC)

    • Structure of Sponsored Products, Brands and Display campaigns
    • Budget and bid management
    • ACOS and TACOS control
    • Readable monthly report
    04

    Operations and growth

    • FBA inventory management (replenishment, IPI, storage costs)
    • Inbound logistics and Pan-EU
    • Competitor analysis and pricing
    • Expansion across the European marketplaces
    • Reporting
    How we work
    THE METHOD

    How we work, step by step

    AUDIT · 32 CHECKS

    What is not working today

    12 listings to rewrite
    3 campaigns losing money
    1 Account Health notice
    Sample values
    Cases

    How we intervene: three typical situations

    01

    Italian food supplement brand

    Horizon: 6 months
    Situation
    Already selling on Amazon.it with solid volumes but shrinking margins: advertising campaigns grown without structure, ACOS out of control, listings never updated, Account Health at risk because of product information complaints.
    What we do
    Full audit. Sponsored Products campaigns rebuilt by match type, systematic negative keywords, Sponsored Brands introduced on the highest-margin catalogue. Titles, bullets and A+ content rewritten on the basis of keyword research. Brand Registry activated together with documentation procedures for Account Health. Groundwork for expansion to Amazon.de and Amazon.fr.
    What we measure
    • ACOS and TACOS
    • Share of organic sales on total
    • Conversion rate per ASIN
    • Account Health score
    02

    Made in Italy homeware manufacturer

    Horizon: 90 days
    Situation
    No presence on Amazon, a catalogue of about twenty references, trademark registered in Europe, concern about losing control over price and brand image.
    What we do
    90-day Launch programme: account opening and configuration, choice of the FBA model, Brand Registry, twenty optimised listings with A+ content and Storefront, pricing and replenishment rules, launch campaigns with a test budget, growth plan for the following quarter.
    What we measure
    • Days to first order
    • Sales in the first 90 days
    • IPI index and stock rotation
    • Reviews collected through Vine
    03

    Consumer electronics reseller

    Horizon: 3 weeks
    Situation
    Account suspended for a product policy violation: incomplete supplier documentation, previous appeals rejected, sales frozen and stock locked in FBA warehouses.
    What we do
    Analysis of the Amazon notification and of previous communications. Collection and verification of invoices and supply chain. Plan of Action covering root causes, corrective actions and preventive measures. Management of the appeal and of the additional information requests. Documentation and monitoring procedures introduced to avoid a relapse.
    What we measure
    • Days to reinstatement
    • Sales recovered in the following month
    • Policy notifications in the following 90 days
    How much it costs

    How much Amazon account management costs

    We publish our prices because we prefer to talk to people who have already decided the investment is worth it. Three plans, based on where you are today. All prices are VAT excluded; advertising spend always stays on your account.

    Launch

    For those opening an account or selling less than €25,000 per month

    €4,900
    90-day programme
    • Account opening and configuration
    • Brand Registry
    • Up to 20 optimised listings
    • A+ content and Storefront
    • Launch PPC campaigns managed for 90 days
    • Growth plan for the following quarter
    • Dedicated point of contact
    • After the 90 days you continue with Selleee Core, Plus or with the Growth plan
    Book a free consultation

    Growth

    Most chosen

    For those selling between €25,000 and €150,000 per month

    €1,900/month + 2% of sales
    Capped at €4,900/month in total · 6-month minimum term
    • Full management of listings and Amazon SEO
    • A+ and Store
    • PPC campaigns
    • FBA inventory
    • Account Health
    • Reporting and monthly review
    • Full Selleee platform included, repricer included
    Book a free consultation

    Scale

    For those above €150,000 per month or selling on several marketplaces

    On quotation
     
    • Everything in Growth
    • European expansion
    • Dedicated senior point of contact
    • Weekly review
    • Full Selleee platform included, repricer included
    Request a proposal

    One-off services: full audit €890 (fully credited if you activate a plan within 30 days), suspended account reinstatement €1,200 plus €490 for each subsequent appeal, Brand Registry with A+ and Store €1,500, consulting €180 per hour or a 10-hour pack at €1,600, in-house team training €2,500 per day.

    Each account manager follows a maximum of 8 accounts: that is why we can publish these prices and reply within one working day.

    Amazon FBA

    Amazon FBA in Italy and Europe

    Amazon FBA hands storage, shipping and customer service over to Amazon, in exchange for fees you need to know before you start. We help you choose between FBA and FBM for each product, prepare inbound logistics, evaluate the Pan-EU programme and coordinate with your tax advisor the VAT obligations in the countries where you sell.

    Selleee

    Selleee, the software included in every management plan

    Selleee is the Amazon seller management software developed by BusinessLabs: catalogue, suppliers, FBA shipments, cash, profits and repricer. It is included in all our management plans; you can also activate it on its own with Selleee Core at €699 per month or Plus at €999 per month, which include assisted management of your account (Enterprise on quotation). The repricer is coming soon and included in every plan. Every month we open 5 Founding sellers seats: activate a plan by the end of the month and lock your price for life.

    Discover our productsGo to selleee.com
    FAQ

    Frequently asked questions about Amazon consulting

    A consultant works on strategy and training, with periodic meetings. An agency takes over daily execution: listings, campaigns, inventory, Account Health. BusinessLabs offers both, hourly consulting and full management, and helps you choose the one that fits the stage you are at.

    Amazon's programme assigns you a consultant who tells you what to do; execution stays with you or your team. We execute: we write the listings, run the campaigns, monitor inventory and Account Health, and include the software. The two can also coexist.

    Listing and Amazon SEO optimisations usually show visible effects within 4–8 weeks. PPC campaigns give the first useful data in 2–3 weeks and reach efficiency after 60–90 days. Reinstating a suspended account depends on the cause: from a few days to a few weeks.

    No. We ask you to add us as a secondary user in Seller Central, with only the permissions we need. The main credentials stay yours and you can revoke access at any time.

    Yes. We analyse Amazon's notification, identify the cause, prepare the Plan of Action and handle the appeal, then secure the account so it does not happen again. We do not promise guaranteed outcomes: they depend on the severity of the violation.

    It depends on category, margins and goals. We start with a test budget proportionate to the catalogue and set a target ACOS consistent with your margins, then scale only what is profitable. Ad spend always stays on your account.

    It is Amazon's programme for registered trademark owners. It protects the brand from counterfeits and unlocks A+ content, Brand Story, Storefront and Sponsored Brands campaigns. You need a registered trademark (EUIPO or UIBM): we guide you through that too.

    Yes: the unified European account lets you sell on Amazon.de, .fr, .es, .nl, .se, .pl and others. We handle listing translations, Pan-EU logistics and, together with your accountant, VAT obligations.

    Our focus is the Seller model, both FBA and FBM. If you already sell as a Vendor, in the initial consultation we assess together whether a hybrid Seller and Vendor model makes sense for your catalogue.

    Launch, the 90-day programme for those starting out, costs €4,900. Growth, full management for those selling between 25 and 150 thousand euros a month, costs €1,900 per month plus 2% of sales, with a cap of €4,900 per month in total and a minimum duration of six months. Above that threshold we build a tailored proposal. Prices exclude VAT; ad spend stays on your account.

    Selleee is included in all our management plans. You can also activate it on its own with Selleee Core or Plus, which include assisted management of your account.

    Let's talk about your Amazon account

    Free initial consultation · Reply within one business day · Public prices

    Book a free consultation