Practical guide to participating in LEAP 2025 and seizing the opportunities of the Saudi tech market.
LEAP 2025 is shaping up to be even bigger. Here's how to prepare.
Why LEAP?
LEAP has become the most important tech event in the Middle East:
- 170,000+ visitors
- $9 billion in deals announced in 2024
- Presence of all major global players
Preparation
Visa and Logistics
- Business visa: apply in advance
- Flights: direct from Milan and Rome
- Hotel: Riyadh is expensive, book early
Cultural Awareness
- Formal dress code
- No alcohol
- Respect for local traditions
Participation Strategy
Clear Objectives
- Number of meetings
- Target contacts
- Specific opportunities
Materials
- Pitch deck in English and Arabic
- Quality business cards
- Professional company profile
After the Event
Follow-up in the Arab world is different:
- Building the relationship before business
- WhatsApp is the main tool
- Patience and persistence
Contact me for introductions in the Saudi market.
LEAPArabia SauditaEspansione2025
Author
Francesco Luigi Ziccheddu
CEO & Co-Founder
CEO & Co-Founder of BusinessLabs. I have attended major international trade shows since 2015 and share here experiences and insights for online sellers.
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