Report from LEAP 2024 in Riyadh: the Saudi vision to become the technological center of the Middle East.
LEAP in Riyadh is the concrete demonstration of the Saudi Vision 2030. I was there and saw an ecosystem under construction.
The Vision 2030
Saudi Arabia is investing billions in:
- NEOM: The city of the future
- Startup Ecosystem: Dedicated funds
- Digital Infrastructure: 5G and data centers
Opportunities for European Companies
I spoke with dozens of Saudi decision makers. What are they looking for?
- Technology transfer
- Partnerships with established companies
- Expertise in specific sectors
Priority Sectors
- FinTech
- HealthTech
- EdTech
- eCommerce
- Logistics
How to Enter the Market
The Saudi market requires:
- Reliable local partner
- Cultural understanding
- Patience (sales cycles are long)
The BusinessLabs Network
In years of work in the region, we have built relationships with:
- Sovereign wealth funds
- Family offices
- Large corporations
Contact us to explore opportunities in the GCC market.
LEAPArabia SauditaTechMedio Oriente

Author
Francesco Luigi Ziccheddu
CEO & Co-Founder
CEO & Co-Founder of BusinessLabs. I have attended major international trade shows since 2015 and share here experiences and insights for online sellers.
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