Report from WMF 2024: the state of digital marketing in Italy and opportunities for companies.
The Web Marketing Festival in Rimini is the reference event for Italian digital marketing. This year I was a speaker.
The State of Italian Digital Marketing
Numbers
- €4.5 billion in digital investments
- +12% compared to 2023
- Definitive mobile first
Channels
- Google Ads: Still dominant
- Meta Ads: In transformation
- TikTok: The newcomer
Main Trends
AI in Marketing
- Content creation
- Personalization
- Advanced analytics
Privacy First
- Cookie deprecation
- First-party data
- Server-side tracking
Video Dominance
- Short-form video
- Live commerce
- UGC
Opportunities
For Italian companies:
- Invest in content
- Build first-party data
- Experiment with new channels
The WMF
The event has grown a lot:
- 3-day conference
- Expo area
- Quality networking
Contact me for digital marketing collaborations.
WMFDigital MarketingItaliaRimini
Author
Francesco Luigi Ziccheddu
CEO & Co-Founder
CEO & Co-Founder of BusinessLabs. I have attended major international trade shows since 2015 and share here experiences and insights for online sellers.
LinkedIn