CES 2026 in Las Vegas was the largest since 2020: what it means for anyone selling products online.
From 6 to 9 January 2026 Las Vegas hosted the busiest CES of the post-pandemic era: over 148,000 attendees and around 6,900 accredited media professionals.
What we saw
Artificial intelligence is no longer a feature inside an app: it moved into objects. Appliances that learn a family's habits, self-driving cars, paper-thin TVs, home robots and beauty tech with smart mirrors.
Why it matters to online sellers
Every time a product becomes connected, three things change: the product page content, after-sales service and the customer lifecycle. Selling consumer electronics in 2026 no longer means selling an object: it means selling continuous updates.
Our take
For the brands we work with, the practical lesson from CES 2026 is simple: rewrite product descriptions around benefits rather than specifications, prepare support teams for software questions, and build a relationship that continues after checkout.
Conclusions
CES remains the thermometer of global tech consumption. Reading it early lets you plan next season's assortment months ahead of competitors.
CEO & Co-Founder of BusinessLabs. I have attended major international trade shows since 2015 and share here experiences and insights for online sellers.
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