Preview of IFA 2025: anticipations, expectations and how to prepare for the most important electronics fair in Europe.
IFA 2025 is shaping up to be a record edition. Here's what I expect and how to prepare.
Anticipations
New Categories
- Home robotics: Increasingly capable robots
- XR Devices: Mainstream mixed reality headsets
- Energy Tech: Consumer batteries and solar panels
Companies to Watch
Beyond the usual names (Samsung, LG, Sony), watch out for Chinese startups entering the European market.
How to Prepare
For Visitors
- Early bird tickets available from April
- Hotel: book at least 3 months in advance
- Comfortable shoes: Messe Berlin is huge
For Exhibitors
- Booth: costs are rising
- Staff: multilingual is a must
- Demo: interactive experiences win
Networking
IFA is not just about products. Evening parties and side events are essential for networking.
My Advice
If you work in consumer electronics, IFA is a must-attend event. Contact me if you want to organize meetings or need introductions.
IFABerlinoPreview2025Consumer Electronics
Author
Francesco Luigi Ziccheddu
CEO & Co-Founder
CEO & Co-Founder of BusinessLabs. I have attended major international trade shows since 2015 and share here experiences and insights for online sellers.
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