ICE London remains the reference event for the gaming industry. Here's what I saw and the opportunities for those who want to enter this market.
ExCeL London in February is always a fixed appointment for me. ICE is much more than a trade show: it's where gaming strategies for the following year are decided.
The Regulatory Context
This year, with new European regulations, attention was high:
- UKGC Updates: New rules for the UK market
- EU Harmonization: Towards common European regulation?
- Responsible Gambling: Increasingly central
Technological Innovations
AI for Gaming
Experience personalization and problem gambling prevention.
Crypto & Blockchain
Crypto payments increasingly widespread, especially for emerging markets.
Mobile First
Mobile gaming definitively surpasses desktop.
Business Opportunities
For those who want to enter the sector:
- B2B Services: Compliance, payments, marketing
- Technology Providers: Software and platforms
- Content Creation: Games and slots
Networking
ICE is exceptional for networking. I met:
- Operators from all major European markets
- Regulators
- Specialized investors
Conclusions
Gaming is a growing but complex sector. Regulation is essential and requires expert partners. Contact us to learn more.
CEO & Co-Founder of BusinessLabs. I have attended major international trade shows since 2015 and share here experiences and insights for online sellers.
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