Automation, AI on product listings and new logistics rules: what European sellers should do in the coming months.
Amazon Accelerate remains the event where you understand where the world's most important marketplace is really heading. The 2026 edition had one clear thread: automation.
AI on product listings
Titles, bullets and images generated or rewritten automatically. Good news for speed, bad news for brands that are not paying attention: neglect your content and the algorithm decides your listing.
Increasingly integrated logistics
Multi-channel networks keep expanding: using Amazon logistics for your own website orders becomes a cost decision, not an ideological one.
What we advise our clients
- Own your catalogue with proprietary content and curated A+ pages
- Always diversify between marketplaces and the direct channel
- Measure real margin per SKU, not revenue
Conclusions
Selling on Amazon in 2026 means working like a retailer, not like an occasional seller. Those who build processes win; those who improvise pay fees.
CEO & Co-Founder of BusinessLabs. I have attended major international trade shows since 2015 and share here experiences and insights for online sellers.
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